“Emily Ratajkowski designs her own. Kim Kardashian has hers custom-made. For pretty much everyone else, shopping for a bathing suit (online, at least) can feel a bit like walking through an endless hall of two-way mirrors: Nothing is as it appears, each of your steps is being watched, and no move brings you any closer to finding a garment that fits.
“There seem to be more options than ever. One Google search for swimwear and you’ll be bombarded with ads on every possible platform for brands like Summersalt, YouSwim, Lively and Andie — upstarts aimed at disrupting the market with wider size ranges and mix-and-match separates. [. . .]” —Bonnie Wertheim, “Shopping for Bathing Suits Online Is Its Own Circle of Hell,” The New York Times, August 5, 2021 (accessed February 12, 2024)