“Gentlebrand will mark the 700th anniversary of Dante Alighieri’s death with a special edition wine range, called Curtai, which features illustrations on the packaging to take consumers on ‘a journey to discover The Divine Comedy.'”
“Curtai will include three different wines to symbolize the three realms visited in Dante’s infamous work – Hell, Purgatory, and Paradise – and acknowledge the number’s frequent presence in the author’s verses. The wines themselves are intended as a journey through the traditional tastes of wines local to the Friuli region in north-eastern Italy; the name Curtis is reportedly linked to the Friulian dialect.” [. . .] —Packaging Europe, December 2, 2021