“Seventh Circle is a boutique hot sauce brand focused on unique flavor combinations, natural ingredients, and small batch production. The name is derived from Dante’s Inferno. In this story, the seventh circle of hell is reserved for those who have committed violence. Hot sauce fiends could be seen as committing violence upon themselves. Through texture, color, and imagery I wanted to create a cohesive brand that represents it’s namesake and would be attractive to hot sauce aficionados. The first step in creating the brand was constructing a logo. The logo is the vehicle that drives a brand, and is part of all touch points. In exploring the logo, I wanted to create a mark that was easily recognizable and conveyed the brand’s messaging in a simple but clever way. The phrase ‘You reap what you sow’ stuck out in my mind, as the seventh circle of hell is for those who have committed violence, and in this case on themselves. I went with the scythe, and illustrated it to be in the shape of the number seven.” [. . .] —Jake Neece Design and Illustrations, 2019.
Twitter is the 45th Circle of Hell
“Unknown to Dante, there is a 45th circle of Hell known as ‘Twitter.’ It used to take 140 steps to get there, but after the expansion of residents it is now 280 paces to reach your destination. To be sure, calling this beloved social media network the 45th level of Hell is quite an accusation, and I must support it with evidence. Well, these days I should at least try to support it with evidence. Come to think of it, who needs evidence when I have Twitter? Alas, I will do my best to use logic. This will make one time in a row.” [. . .] — Ian Winer, Medium, August 2, 2019.
A.J. Hackwith, The Library of the Unwritten (2019)
“A Library of the Unwritten by A. J. Hackwith tells the story of a librarian and her assistant from the ‘Unfinished Book’ wing of the library of Hell tracking down escaped characters from the books, attempting to meet their authors or change their stories. Towards the beginning of the story, as they are about to depart the library of hell for Earth so they can track down an escaped character, a figure appears and quotes most of the inscription which is written on the gate of Hell in Dante’s Inferno.” –Contributor Robert Alex Lee
Here is the synopsis of the 2019 novel, from Penguin Random House: “In the first book in a brilliant new fantasy series, books that aren’t finished by their authors reside in the Library of the Unwritten in Hell, and it is up to the Librarian to track down any restless characters who emerge from those unfinished stories.
“Many years ago, Claire was named Head Librarian of the Unwritten Wing—a neutral space in Hell where all the stories unfinished by their authors reside. Her job consists mainly of repairing and organizing books, but also of keeping an eye on restless stories that risk materializing as characters and escaping the library. When a Hero escapes from his book and goes in search of his author, Claire must track and capture him with the help of former muse and current assistant Brevity and nervous demon courier Leto.
“But what should have been a simple retrieval goes horrifyingly wrong when the terrifyingly angelic Ramiel attacks them, convinced that they hold the Devil’s Bible. The text of the Devil’s Bible is a powerful weapon in the power struggle between Heaven and Hell, so it falls to the librarians to find a book with the power to reshape the boundaries between Heaven, Hell….and Earth.” —Penguin Random House
Contributed by Robert Alex Lee (Florida State University ’21)
Reviewed: Thomas Adès’ “Inferno” (2019)
“Thomas Adès’ ‘Inferno,’ the first half of what will eventually be a full-length Dante ballet, makes an uproarious heaven of hell. An equal-opportunity score, it offers wry reasons for celebrating our vices — be we among the selfish, gluttonous, suicidal, deviant, papally pretentious; be we illicit lovers, pollsters (the fortune-tellers), hypocrites, thieves, lost souls of one sort or another, satanic majesties or, yes (thanks for thinking of us, Tom), critics.
“It proved the most ambitious and electrifying of more than five-dozen commissions celebrating the Los Angeles Philharmonic’s just-completed centennial season and a bonanza for choreographer Wayne McGregor. In an exceptional collaboration among the Royal Ballet, the L.A. Phil and the Music Center, the staged “Inferno” had its premiere at the Dorothy Chandler Pavilion over the weekend in a production for which celebrated British artist and filmmaker Tacita Dean created the design. The composer conducted with the L.A. Phil in the pit.” [. . .] –Mark Swed, Los Angeles Times, July 14, 2019.
Taemin, Music Video for “Want” (2019)
“At the end of the ‘WANT’ music video (3:03-3:19) by K-pop artist Taemin, the choreography takes place in front of [Rodin’s] gates of hell.” –Contributor Parker Ridaught
“Want” was the title track and first single from Taemin’s second album, released in February 2019. The full video is available to view on YouTube.
Contributed by Parker Ridaught (Florida State University ’20)
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