Shane Castle, “Business Profile: The Inferno” (2010)

“Publius Vergilius ‘Virgil’ Maro (Aeneid, Eclogues) started giving guided tours of Hell at the beginning of the 13th century B.C.E. Some of his contemporaries said it was a terrible idea. Others said no, it was basically a good idea, but that he just needed some kind of gimmick, maybe a paddleboat shaped like a duck. […]” — Shane Castle, “Business Profile: The Inferno,” McSweeney’s Internet Tendency, 2/19/2010