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The 9 Circles of Marketing Hell: Where Will You Spend Eternity?

November 7, 2018 By Professor Elizabeth Coggeshall

“We’ve all committed marketing offenses. Hopefully nothing bad enough to get yer arse canned, but you know, people mess up. But sometimes there are offenses so egregious, so blasphemous, so INCREDIBLY REPREHENSIBLE that we just can’t help but … make a content visualization about it.

“Whatever, we’re marketers, that’s what we do.

“To put these marketing sins into perspective, we organized them into the 9 circles of marketing hell — our own little spin-off of the literary classic, Dante’s Divine Comedy, better known as Dante’s Inferno. Muaaahahaha. Take a look at the 9 marketing sins that could land any of us in an eternity of fire and brimstone, and most importantly, the tedious, sometimes torturous punishments that we’ll have to endure for committing these sins!” [. . .]    –Corey Wainwright, HubSpot, January 17, 2013.

Read the full list of marketing sins here.

Categories: Written Word
Tagged with: 2013, Circles of Hell, Hell, Humor, Marketing

Australian Metal Band, Abandon All Hope

October 4, 2018 By Professor Elizabeth Coggeshall

abandon-all-hope-band-2005Abandon All Hope is a metal band out of Adelaide, Australia that was formed in 2005. The band had 5 members – Micah Leinonen as vocals, Jarrod Kennett on bass guitar, Chris Whitbread on drums, and Jake Battista and Shaan Kelly on guitars. The Metal Archives list the band’s lyrical themes as “Hate, Anger, Life, [and] Relationships.” The band split up in 2013.

Their discography consisted of 3 albums – Where Life and Death Meet (2007), A Havoc Command (2010), and Prowler (2011).

Categories: Music
Tagged with: 2005, 2013, Abandon All Hope, Adelaide, Australia, Bands, Metal, Music

Hilbert’s Inferno

July 24, 2018 By Professor Elizabeth Coggeshall

hilbert-inferno-omni-magazine“Hell may be the most interesting part of Dante’s famous poem, but its physical existence has always been a topic of debate among philosophers and theologians. If either space or time is finite—a distinct possibility in our current theories of cosmology—how can there be room for a potentially infinite number of sinners for eternity? In what he admits is a speculative proposal, University of Edinburgh philosopher Alasdair Richmond suggests that a hell large enough for an infinite number of the damned could be contained within the boundaries of a finite space, and could provide infinitely-long punishment, even if time itself is finite—but only with the help of time travel. The quite literally devilish trick is a kind of time loop, but not an exact loop. (That would mean that the damned merely suffer through the same experience over and over, without any awareness of the eternal nature of their plight—which is not suffering enough for the traditional idea of Hell.) If the loop shifts and the gap shrinks just the tiniest bit each time around, you end up with an ever-tightening time spiral. You can fit an infinite number of spirals in a tiny amount of space the same way an infinite number of points lie between any two other points on a line. This hell, which Richmond calls ‘Hilbert’s Inferno’ (for pioneering mathematician David Hilbert), might deliver truly eternal torment to an infinite population of sufferers, while the non-suffering and temporally finite universe moves steadily onward, toward its own non-judgmental doom.” — Omni Magazine (December 12, 2017)

Richmond’s 2013 paper can be accessed in the Wiley Online Library (institutional login required).

Categories: Written Word
Tagged with: 2013, 2017, Hell, Inferno, Philosophy, Space, Time, Time Travel

Annamaria Testa, “Dante Alighieri e la pubblicità, tra pop e kitsch”

October 7, 2016 By Professor Elizabeth Coggeshall

dante-pubblicita-kitsch-pop-acqua“Proponete a chiunque questo indovinello: ha un gran naso e uno strano copricapo rosso, è un protagonista della letteratura mondiale, è toscano. Chi è?

“Qualche spiritoso potrebbe deviare su Pinocchio che, a suo modo, coincide, ma tutti gli altri vi risponderanno Dante Alighieri o, più facilmente, Dante e basta.

[…]olivetti-dante-pubblicita-pop-kitsch

“Un motivo in apparenza marginale, ma in realtà non così irrilevante del radicarsi della figura di Dante nell’immaginario collettivo sta proprio nel suo essere sempre e perfettamente riconoscibile quando viene rappresentato. L’abito e il copricapo rossi, la corona d’alloro, il gran naso: bastano pochi tratti, e Dante è Dante. È come se tutti i pittori che lo rappresentano avessero, nei secoli, lavorato sotto lo stretto controllo di un occhiutissimo ufficio marketing, attento a impedire qualsiasi minuscola deviazione dalle caratteristiche stabilite in una ideale Bibbia del Marchio.

“Insomma: se Dante fosse un brand (e stiamo parlando di un brand con una storia  plurisecolare), potrebbe vantare una coerenza di segni che neanche la Coca Cola.” –Annamaria Testa, “Dante Alighieri e la pubblicità, tra pop e kitsch,” Nuovo e utile (2013)

Contributed by Davida Gavioli

Categories: Visual Art & Architecture, Written Word
Tagged with: 2013, Advertisements, Advertising, Dante Portraits

Tim Dedopulos, “Dante’s Infernal Puzzle Collection” (2013)

May 28, 2016 By Professor Arielle Saiber

91tu0J59qyL“Abandon all hope, all ye who enter here… Dante’s Infernal Puzzle Collection is a superb, original book filled with riddles, conundrums and brainteasers inspired by the epic poem the ‘Divine Comedy’. The reader must pit their wits against Satan himself on their quest to make it through all nine circles of Hell to Paradise! More than 100 extremely challenging puzzles are included, all themed and illustrated with superb line art, making this book all you need to get to puzzle Paradise…”    —Amazon

Categories: Consumer Goods
Tagged with: 2013, Abandon All Hope, England, Games, Inferno, Lasciate ogne speranza, Puzzles

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Coggeshall, Elizabeth, and Arielle Saiber, eds. Dante Today: Citings and Sightings of Dante’s Works in Contemporary Culture. Website. Access date.

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